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Wisconsin appraisers providing USPAP-compliant valuations of estate contents, antique artwork, firearms, vehicles, boats, equipment, and business interests for probate, Form 706, divorce, insurance claims, charitable donations, and lending. AppraiseItNow serves Milwaukee, Madison, Green Bay, Kenosha, Appleton, and clients statewide, online or onsite.
DEFENSIBLE, USPAP-COMPLIANT APPRAISAL REPORTS — QUALIFIED FOR THE IRS, WISCONSIN COURTS, LENDERS, INSURERS, AND MORE.
Motorcycles, brewing, paper making, and plumbing fixtures are all industries Wisconsin defined, and each left behind equipment and collectibles that need specialist valuation. Every assignment is completed by our own credentialed appraisers, online from photographs and documentation you upload or onsite anywhere in the state.
Motorcycle manufacturing, brewing, and machine tool building. Vintage and custom motorcycles, brewhouse and packaging equipment, machine tools, and lakefront art collections.
State government and a research university driving a biotech and instrument cluster. Analytical and laboratory instruments, research equipment, and privately held science companies.
Paper converting, meat processing, and a heavily collected football franchise. Converting and packaging equipment, processing lines, and sports memorabilia.
More paper machines have run along this river than almost anywhere in North America. Paper machines, coating and converting lines, and mill infrastructure.
Lumber built the valley; manufacturing and healthcare sustain it. Plant machinery, medical and clinical equipment, and dairy farm assets.
Brewing and climate control manufacturing between the bluffs. Refrigeration and HVAC production equipment, brewing assets, and river vessels.
Insurance, millwork manufacturing, and granite quarrying on the Wisconsin River. Millwork production lines, stone cutting equipment, and company interests.
Plumbing fixtures, sausage making, and championship golf on the lakeshore. Foundry and enameling equipment, food processing lines, and resort and course machinery.
AppraiseItNow appraises household contents, antique artwork, firearms, and collections for the inventory a Wisconsin personal representative files within six months of appointment, with every asset at its date-of-death value. Wisconsin has had no estate tax for deaths after December 31, 2007, so the same values carry into Form 706 or the heirs' basis. In divorce the court presumes an equal division, which turns the case on what the boat, the deer rifles, or the business is actually worth; we value them for settlement or trial. Since 2023 Wisconsin Act 12 exempted business personal property from taxation starting with the 2024 assessment, our equipment work here serves lenders, buyers, and insurers rather than a tax return.
Most reports are completed online from photographs and documents you upload; onsite inspection is available from the Fox Valley to the Driftless Area for full-house estates, dairy and machining equipment, and collections where condition drives value. Fees are fixed and quoted before work begins, and if an inventory deadline, a pretrial date, or a proof-of-loss window is set, we confirm up front whether we can meet it. We do not appraise real estate; for a home, farm, or commercial building we refer you to a state-licensed real estate appraiser.
Firearms, hunting and fishing gear, jewelry, and estate contents for probate, divorce, and insurance
Dairy, cheese-making, paper, and machining equipment for lending, sale, and insurance
Fishing boats and cruisers on Lake Michigan and Lake Winnebago for insurance, divorce, and estates
Manufacturers, dairies, and professional practices for divorce, succession, and financial reporting
Antique paintings, prints, and regional art for Form 8283 donations, estates, and insurance
Cars, trucks, snowmobiles, and motorcycles for total loss, bonded titles, and estates
Retail and wholesale stock for lending and financial reporting
What clients say we are known for
Across 80+ published AppraiseItNow reviews the picture is consistent: every one is from a client who paid us for an appraisal, and the three things they raise most often are that they would hire us again, how quickly we answer, and how much research is visible in the report.
My daughter had purchased a very collectible 2003 Mustang Cobra terminator just 3 months before her accident with 50,000 miles on it, for 30,000 dollars. We were experiencing some very heavy rains and she hydroplaned and smashed into a guard rail and totaled her car. The insurance company offered her $18,000, but we told them that was an insult to this car. We kept going round and round with them but they were not budging. Finally we googled an independent appraiser and found AppraiseItNow! Their appraised value was 26,462. They negotiated with the insurance for us and we ended up with 25,900. They were awesome and helped us get much closer to the appropriate value of the Cobra. Absolutely worth the price we paid. Highly recommended!
Car Appraisal for Insurance Claim
AppraiseItNow Inc. is the best company I was lucky to find by accident. I was looking for someone to appraise cabinets for a donation to charity. I asked for multiple referrals, called multiple appraisal services, etc., and no one could help me. I found AppraiseItNow and from the moment I started working with them, they were wonderful! Joe guided me on what I needed to send him, what needed to be done and stayed in touch with me the entire time. Their customer service is OUTSTANDING and a welcome surprise in today’s world where good customer service is an anomaly! They returned an appraisal in a timely manner, it was clear, concise, cost-effective and exactly what I needed. They followed up with me multiple times to ensure that I received it and everything was OK. My CPA is also thrilled to have them as an accredited appraisal service he can use for other clients. I rarely leave reviews, but I could not pass giving them 5 stars and I’d give 10 if possible! THANK YOU JOE AND ALL AT APPRAISEITNOW!!👊🏼
Personal Property Appraisal for Charitable Donation
I've dealt with several appraisers, and this was my first time using AppraiseItNow. They were by far the best. They did a great job. Their process was honest, efficient, and very detailed. Their staff was highly credentialed, and they provided IRS-compliant guidelines in their evaluation process, which was exactly what we were looking for. Their customer service also had prompt response times and was a pleasure to work with. If I need this service again, I won't go anywhere else.
Personal Property Appraisal for Charitable Donation
My wife and I purchased a property that included a double-wide mobile home, which we decided to donate to a local charitable organization that provides housing for low-income families. This type of donation required a formal appraisal to qualify for an IRS tax deduction, so we reached out to Appraise It Now. From the start, they were able to clearly answer all of our questions about both the appraisal process and the tax deduction requirements. We provided photos and additional details, and within 10 days we received a thorough, well-prepared report that included all the necessary IRS forms. I’m giving Appraise It Now a five-star review because communication was excellent throughout the entire process. Everyone I spoke with was helpful, friendly, and professional, and emails were always answered quickly. We were completely satisfied with the experience. Thank you!
Mobile Home Appraisal for Charitable Donation
I recommend AppraiseItNow Inc. highly. I needed an appraisal of fair market value for geologic laboratory equipment for charitable donations to three universities. The unique items and limited secondary market complicated the valuation. They provided a sound, verifiable estimate and the 8283 forms that I was able to use in my tax filings. I would use them again.
Lab Equipment Appraisal for Charitable Donation
We had an excellent experience working with AppraiseItNow. From start to finish, their team was professional, responsive, and incredibly thorough. They took the time to understand our specific needs and delivered a detailed and accurate appraisal that was well organized and easy to understand. Communication was clear and timely throughout the entire process. They were always available to answer our questions and provided thoughtful explanations whenever we needed more clarity. Their attention to detail and strong market knowledge gave us complete confidence in the final report. It’s clear that they take pride in their work and genuinely care about providing high-quality service. We would absolutely recommend AppraiseItNow to any business or property owner looking for a reliable and professional appraisal company. Five stars all the way.
Personal Property Appraisal for Charitable Donation
AppraiseItNow's USPAP-compliant valuation reports are suitable for the most complex appraisal needs including IRS Charitable Contributions & Estate Tax Filings, insurance coverage and claims, divorce settlements, litigation, and other financial purposes. Our team of expert appraisers services both businesses and consumers alike.
Popular uses of our appraisal reports include:
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Owner & CEO
Joe founded AppraiseItNow to make a certified, USPAP-compliant appraisal as simple to order as anything else online. A former Bain & Company strategy consultant, Joe leads the entire team and specializes in strategy, growth, and the firm's tech capabilities.
Personal Property Appraiser
ISA Accredited Member with 30 years in the trade, from running estate sales and an auction gallery to appraising luxury apparel, furniture, artwork, antiques, and business assets, primarily for IRS tax filings.
Machinery & Equipment Appraiser
Third-generation auctioneer and CAGA Certified Appraiser with more than 20 years valuing machinery, equipment, vehicles, business assets, and estates for banks, attorneys, and trustees across the Carolinas.
Personal Property Appraiser
ISA Accredited Member specializing in Asian art, with a Master's from SOAS and a Postgraduate Diploma in Asian Art. Ashley chairs the ISA's Antiques, Furnishings, and Decorative Arts committee and appraises for charitable donation, insurance, and equitable distribution.
Business Valuation Expert & Appraiser
ASA, ABV, and CFA charterholder. Since 2016 Justin has valued businesses for estate and gift tax, purchase price allocations, fairness opinions, lending, and buy-sell agreements, across manufacturing, services, retail, and pre-revenue biotech.
Vehicle Appraiser
CAGA Certified Appraiser since 2014, covering vehicles, boats, equipment, fine art, and collectibles. A classic-car restoration background informs her vehicle work, with reports prepared for insurance, divorce, and charitable contributions.
Business Valuation Expert & Appraiser
Accredited Senior Appraiser with the American Society of Appraisers. Raymond values capital stock, business enterprises, stock options, and intangible assets.
Client Success Manager
Manages each engagement from the first enquiry to the delivered report, and keeps you posted at every step along the way.
International Society of AppraisersAccredited Member
Certified Appraisers Guild of AmericaCertified Appraiser
American Society of AppraisersAccredited Senior Appraiser
The Appraisal FoundationAuthorized by Congress as the source of appraisal standardsWisDOT sets the surety bond at 1.5 times the vehicle's value, with a $2,500 minimum, after reviewing your bond application and consulting price guides. If you disagree with the DMV's figure you can submit an independent appraisal by an impartial person, which the DMV also accepts; that is where we come in for restored, modified, or specialty vehicles that price guides misjudge. The bond stays in place for five years from the date the title issues.
After weighing the factors in Wis. Stat. 767.61(3): the length of the marriage, property each spouse brought in, contributions to the marriage including homemaking and child care, age and health, earning capacity, contributions to the other spouse's education, tax consequences, and any written agreement. Marital misconduct is not a factor. Each of those arguments still rests on the value of the property being divided.
