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Wisconsin insurance claim appraisers providing USPAP-compliant valuations of personal property, equipment and machinery, fine art, business interests, boats and watercraft, and automobiles and vehicles for insurance claim submission. AppraiseItNow provides credentialed, USPAP-compliant insurance claim appraisals across Wisconsin, including Milwaukee, Madison, and Green Bay.
They negotiated with the insurance for us… Absolutely worth the price we paid
…they did a stellar job negotiating with my insurance company… I feel great about their work
…very helpful in my being able to get the highest amount possible from my insurance company
DEFENSIBLE, USPAP-COMPLIANT APPRAISAL REPORTS — QUALIFIED FOR INSURANCE CARRIERS, ADJUSTERS, AND CLAIMS REVIEWERS ACROSS WISCONSIN.
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Owner & CEO
Joe founded AppraiseItNow to make a certified, USPAP-compliant appraisal as simple to order as anything else online. A former Bain & Company strategy consultant, Joe leads the entire team and specializes in strategy, growth, and the firm's tech capabilities.
Personal Property Appraiser
ISA Accredited Member with 30 years in the trade, from running estate sales and an auction gallery to appraising luxury apparel, furniture, artwork, antiques, and business assets, primarily for IRS tax filings.
Machinery & Equipment Appraiser
Third-generation auctioneer and CAGA Certified Appraiser with more than 20 years valuing machinery, equipment, vehicles, business assets, and estates for banks, attorneys, and trustees across the Carolinas.
Personal Property Appraiser
ISA Accredited Member specializing in Asian art, with a Master's from SOAS and a Postgraduate Diploma in Asian Art. Ashley chairs the ISA's Antiques, Furnishings, and Decorative Arts committee and appraises for charitable donation, insurance, and equitable distribution.
Vehicle Appraiser
CAGA Certified Appraiser since 2014, covering vehicles, boats, equipment, fine art, and collectibles. A classic-car restoration background informs her vehicle work, with reports prepared for insurance, divorce, and charitable contributions.
Business Valuation Expert & Appraiser
ASA, ABV, and CFA charterholder. Since 2016 Justin has valued businesses for estate and gift tax, purchase price allocations, fairness opinions, lending, and buy-sell agreements, across manufacturing, services, retail, and pre-revenue biotech.
Business Valuation Expert & Appraiser
Accredited Senior Appraiser with the American Society of Appraisers. Raymond values capital stock, business enterprises, stock options, and intangible assets.
Client Success Manager
Manages each engagement from the first enquiry to the delivered report, and keeps you posted at every step along the way.
International Society of AppraisersAccredited Member
Certified Appraisers Guild of AmericaCertified Appraiser
American Society of AppraisersAccredited Senior Appraiser
The Appraisal FoundationAuthorized by Congress as the source of appraisal standardsAppraiseItNow provides certified insurance claim appraisals for Wisconsin policyholders and insurers who need an independent, defensible valuation to resolve disputes over the amount of a loss. Under Wisconsin Administrative Code Ins 6.76(3)(a), either party may demand appraisal in writing when they disagree on actual cash value or loss amount, triggering a structured process with binding results. Wisconsin courts enforce these awards and limit review to fraud, bad faith, or material mistake, making the quality of your appraisal documentation critical.
AppraiseItNow serves clients through both remote and onsite appraisal options, accommodating claims across the state whether assets are located in Milwaukee, Madison, Green Bay, or rural communities. Our appraisers in Wisconsin are experienced with the full range of property types that appear in insurance disputes, delivering thorough reports that hold up to insurer and legal scrutiny.
We cover the major asset classes that commonly appear in Wisconsin insurance claim disputes, including:
AppraiseItNow works with Wisconsin homeowners, business owners, manufacturers, collectors, and fleet operators who need an independent appraisal to support or dispute an insurance claim. We also assist attorneys, public adjusters, and insurance carriers who require credentialed, USPAP-compliant valuations to move claims toward resolution.
What Wisconsin clients say we are known for
Across 17 published Wisconsin appraisal reviews, every one from a client who paid AppraiseItNow for an appraisal, the three things they raise most often are that they would hire us again, how much research is visible in the report, and how quickly we answer.
My daughter had purchased a very collectible 2003 Mustang Cobra terminator just 3 months before her accident with 50,000 miles on it, for 30,000 dollars. We were experiencing some very heavy rains and she hydroplaned and smashed into a guard rail and totaled her car. The insurance company offered her $18,000, but we told them that was an insult to this car. We kept going round and round with them but they were not budging. Finally we googled an independent appraiser and found AppraiseItNow! Their appraised value was 26,462. They negotiated with the insurance for us and we ended up with 25,900. They were awesome and helped us get much closer to the appropriate value of the Cobra. Absolutely worth the price we paid. Highly recommended!
Car Appraisal for Insurance Claim
I was very happy with the work put in on my totaled car appraisal. They did the appraisal quickly and VERY thoroughly. I felt like my insurance company gave a very low appraisal and Appraise It Now was very competitive, realistic and true to my expectations. The best part was they did a stellar job negotiating with my insurance company. I feel great about their work.
Auto Appraisal for Insurance Claim
I used AppraiseItNow for the first time last month and I was extremely pleased with the results. I needed an appraisal done for insurance purposes and the level of detail about each of my antique furniture pieces was thorough and very helpful in my being able to get the highest amount possible from my insurance company for the antique items that were damaged. I could see that they spent time making sure that the information she included was correct and current for my antique furniture items in the current market. The team responded to my emails timely to answer any questions I had. I would highly recommend Appraise It Now to get a thorough and professional appraisal done on antique items. I do intend to use them again for other antique furniture and jewelry that I have. Job well done! 😃🤗
Antique Furniture Appraisal for Insurance Claim
Exceptional customer service and fast turnaround on my request for an insurance appraisal. Their professionalism, responsiveness, and attention to detail strengthened my position in an ongoing insurance claim. Incredibly easy to work with—courteous, efficient, and clear in their communication throughout the process. Highly recommend them to anyone needing accurate, independent appraisals for insurance or personal purposes.
Personal Property Appraisal for Insurance Claim
AppraiseItNow was excellent to work with. They delivered exactly what I needed and were incredibly responsive throughout the process. I’d definitely recommend them!
Boat Appraisal for Insurance Claim
The short time working with AppraiseItNow was great, Fast on getting on top of any questions you might have any appraisal concerning insurance claim. I will go with these guys again!
Motorcycle Appraisal for Insurance Claim
No. 2023 Wisconsin Act 12 exempted personal property from general property taxation beginning with the January 1, 2024 assessment, so businesses no longer file annual personal property schedules. A practical side effect for insurance work: there is no longer a fresh tax-roll value to reference after a loss, which makes independent appraisal records more important.
True cash value: the price a typical, well-informed purchaser would pay given the property's present condition. Wisconsin's assessment framework ties valuation to fair market value determined by professionally acceptable appraisal practices, and that market-based standard remains the touchstone in the contexts where personal property is still formally valued.
By two sworn freeholders. Under Wis. Stat. § 815.20, exempt personal property seized on execution must be appraised by two disinterested freeholders of the county, and their signed written appraisement is prima facie evidence of value. An automobile may be sold only if it brings more than $1,000, and a farm tractor more than $1,500, with the exempt amount paid to the debtor from the proceeds.
Yes. The owner is entitled to obtain an appraisal by a qualified appraiser of all property proposed to be acquired and may submit the reasonable cost of that appraisal to the condemnor for payment, provided the full narrative appraisal is filed within 60 days of receiving the condemnor's appraisal under Wis. Stat. §§ 32.05 and 32.06.