Learn more about AppraiseItNow
Founded in 2021, AppraiseItNow Inc. is a tech-enabled appraisal company that supports clients with appraisals across personal property, machinery & equipment, vehicles, and business valuations.
We deliver USPAP-compliant valuations for personal property, equipment, vehicles, and business assets—serving CPAs, attorneys, lenders, and individuals for estate tax, charitable donations, insurance claims, mergers & acquisitions, divorce settlements, and more.
Welcome to AppraiseItNow - the modern, online valuation firm.
AppraiseItNow is an online appraisal company providing USPAP-compliant valuations for legal, tax, and financial purposes. Our mission is to deliver defensible, expert appraisals with unparalleled speed, professionalism, and client service.
We serve the full spectrum of appraisal needs across virtually any asset class. Our appraisers provide expert valuations for personal property, fine art, business equipment, vehicles, financial assets, and more—supporting estate and gift tax filings, charitable contributions, divorce settlements, insurance claims, financial reporting, litigation support, and other critical applications.
Our business model sets us apart. Rather than relying on a single lead appraiser or fixed team, we maintain an extensive network of credentialed specialists, each with deep expertise in particular asset types and valuation purposes. This structure enables us to match every engagement with the right expert while delivering exceptionally fast turnaround times, even under the most demanding deadlines.
Our clients include CPAs, attorneys, lenders, high-net-worth individuals, institutional clients, and wealth management firms such as Goldman Sachs. With backgrounds in professional services at the highest levels, our team understands the critical nature of appraisal work and brings a corresponding level of rigor and responsiveness to every engagement. We respond to inquiries within minutes and provide clear guidance throughout the appraisal process.
Through significant investment in technology and infrastructure, we've built a platform that combines the efficiency and accessibility of a modern service with the expertise and credibility required for the most consequential valuation needs. When you require a defensible appraisal you can trust, AppraiseItNow delivers.
Solving the appraisal industry's oldest problems.
AppraiseltNow was founded to solve a simple problem: getting a professional appraisal shouldn't take weeks of phone calls, confusing pricing, and outdated processes.
The traditional appraisal industry was built for a pre-digital world. Finding the right appraiser meant calling around to local experts who might not specialize in your asset type. Pricing was opaque, and timelines were unpredictable.
We believed there was a better way: bring on the best appraisers across speacialties, streamline the intake process, and offer better service than anyone thought possible.
A new era of operational excellence.
In 2024, Joe Kattan—a former Bain & Company consultant—acquired full ownership of the company. Joe brought a vision shaped by years of advising enterprises on operational excellence: apply the same rigor and client-first mindset to an industry that hadn't evolved in decades.
Under his leadership, AppraiseltNow has grown multiple times over. We've expanded our network to include ISA, ASA, AAA, CAGA, and AMEA certified appraisers covering virtually every asset class including fine art, complex machinery & equipment, financial assets, and lots more..
Today, we serve CPAs, attorneys, wealth managers, lenders, and individuals across all 50 states.
Certified Appraisers, ready for any asset
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Why Choose Us
USPAP-Compliant
All appraisals follow Uniform Standards of Professional Appraisal Practice (USPAP), the recognized ethical and performance standards for appraisers in the United States. USPAP compliance ensures defensible, credible valuations.
IRS Qualified
Our appraisers meet IRS requirements for qualified appraisals, accepted for tax deductions, estate settlements, and charitable donations exceeding $5,000. We prepare and sign IRS Form 8283 as required.
Insured
All appraisal engagements are covered by professional liability (errors & omissions) insurance. This coverage provides an additional layer of protection and assurance for our clients, reinforcing the reliability and professionalism of our appraisal work.
How our Valuation Process Works
AppraiseItNow appraises all assets from personal property to commercial equipment.
Through our vast network of appraisers, AppraiseItNow offers USPAP-compliant valuations in across personal property, machinery & equipment, vehicles, and financial assets.
Our personal property appraisal offerings cover a wide range of categories, including:
- General household contents
- Furniture
- Clothing
- Fine Art
- Jewelry
- Luxury goods
- Firearms
- Sports Memorabilia
- Collectibles
- Chinaware
Our machinery & equipment appraisal offerings cover a broad range of asset types, including:
- Manufactured or Purchased Inventory
- Industrial and manufacturing equipment
- Construction and heavy equipment
- Medical and laboratory equipment
- Agricultural machinery
- Warehouse, logistics, and material-handling equipment
- Food processing and packaging equipment
- Technology, IT, and specialized trade equipment
Our vehicle appraisal offerings include a wide variety of on-road and off-road vehicles, such as:
- Personal vehicles like SUVs, sedans, and motorcycles
- Commercial and fleet vehicles
- Trucks and specialty vehicles
- Trailers
- Custom Motorcycles
- Recreational vehicles
- Boats and marine vessels (we also offer marine surveys!)
- Specialty, classic, and collector vehicles
Our financial asset appraisal offerings focus primarily on business and ownership interest valuations, including:
- Closely held businesses and operating companies
- Partnership, LLC, and shareholder interests
- Minority and controlling ownership interests
- Equity interests in private companies
- Professional practices and service-based businesses
- Real estate holding companies and single-asset real estate LLCs
- Holding companies and special purpose entities
- Business-related intangible assets, including customer relationships, contracts, and intellectual property
- Cryptocurrency
AppraiseItNow services households and commercial clients alike.
At AppraiseItNow, our clients are split between businesses and individuals. Our fast turnaround times and easy communication through email, text, and phone make working with AppraiseItNow extremely efficient, whether you’re an independent household looking to get small items appraised or a commercial team working on a complex assignment.
We put professionalism front and center of all that we do - from when we’re initially learning more about your appraisal needs to when we deliver your USPAP-compliant appraisal report. Leveraging technology at every step of our process, we always remember to follow up, meet rigorous deadlines, and can prepare enterprise-ready engagement proposals and appraisal reports quickly without the need for lofty fees.
Lastly, our model allows us to deliver simple valuations of a tractor, art piece, or car or complex appraisals of inventory, fleets of equipment, or large office spaces while maintaining compliance, competitive rates, and a high quality bar throughout the process.
Servicing Commercial & Industrial Businesses
AppraiseItNow serves major businesses and commercial clients, including:
- Banks and lenders
- Industrial companies
- Manufacturers
- Logistics providers
- Finance teams
- CPAs
- Attorneys
- Financial Advisors
Servicing Individuals & Households
AppraiseItNow also serves individual consumers with projects large and small. These clients often include:
- High Net Worth Individuals (HNWIs)
- Households making charitable chontributions for IRS Form 8283
- Couples going through marital divorce
- Families dealing with estate planning or post-death estate matters
- Art and antique collectors
- Individuals dealing with insurance or other third-party claims
- Individuals going through major financial or other life events
Written USPAP-compliant appraisal reports for when defensibility matters.
Given the USPAP-compliant nature of AppraiseItNow’s appraisal reports, we prepare our deliverables for major legal, tax, and financial reporting purposes for individual and commercial clients.
Popular uses of our appraisal reports include:
Tax, Estate & Financial Planning
- Capital gains tax
- Gift and estate tax
- Charitable donations
- IRA conversions
- Investment reporting
- Estate planning and probate
Transactions, Lending & Investment
- Loan collateral
- Purchase price allocation & cost segregation
- Mergers and acquisitions
- Investment analysis
Insurance & Risk Management
- Insurance coverage
- Insurance claims
- Third-party claims
Legal, Compliance & Reporting
- Bankruptcy filings
- Government purposes
- Title bonds
Life Events & Special Circumstances
- Divorce
- Social Security reporting
- E-2 visa applications
Our Headquarters
AppraiseltNow is headquartered in Manhattan. While most appraisals are conducted remotely or at client locations across the country, our team is available by phone, email, or text for immediate response.
New York, NY 10016
Inquiries answered within 24 hours.
APPRAISEITNOW APPRAISERS ARE BEST-IN-CLASS & CREDENTIALED BY LEADING APPRAISAL ORGANIZATIONS LIKE THE ISA, ASA, & MORE.
