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California total loss appraisers providing USPAP-compliant valuations of equipment and machinery, boats and watercraft, and automobiles and vehicles for disputed total loss settlements. AppraiseItNow provides credentialed, USPAP-compliant total loss appraisals across California, including Los Angeles, San Francisco, and San Diego.
DEFENSIBLE, USPAP-COMPLIANT APPRAISAL REPORTS — QUALIFIED FOR INSURANCE CARRIERS, ADJUSTERS, AND CLAIMS REVIEWERS ACROSS CALIFORNIA.
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Owner & CEO
Joe founded AppraiseItNow to make a certified, USPAP-compliant appraisal as simple to order as anything else online. A former Bain & Company strategy consultant, Joe leads the entire team and specializes in strategy, growth, and the firm's tech capabilities.
Personal Property Appraiser
ISA Accredited Member with 30 years in the trade, from running estate sales and an auction gallery to appraising luxury apparel, furniture, artwork, antiques, and business assets, primarily for IRS tax filings.
Machinery & Equipment Appraiser
Third-generation auctioneer and CAGA Certified Appraiser with more than 20 years valuing machinery, equipment, vehicles, business assets, and estates for banks, attorneys, and trustees across the Carolinas.
Personal Property Appraiser
ISA Accredited Member specializing in Asian art, with a Master's from SOAS and a Postgraduate Diploma in Asian Art. Ashley chairs the ISA's Antiques, Furnishings, and Decorative Arts committee and appraises for charitable donation, insurance, and equitable distribution.
Vehicle Appraiser
CAGA Certified Appraiser since 2014, covering vehicles, boats, equipment, fine art, and collectibles. A classic-car restoration background informs her vehicle work, with reports prepared for insurance, divorce, and charitable contributions.
Business Valuation Expert & Appraiser
ASA, ABV, and CFA charterholder. Since 2016 Justin has valued businesses for estate and gift tax, purchase price allocations, fairness opinions, lending, and buy-sell agreements, across manufacturing, services, retail, and pre-revenue biotech.
Business Valuation Expert & Appraiser
Accredited Senior Appraiser with the American Society of Appraisers. Raymond values capital stock, business enterprises, stock options, and intangible assets.
Client Success Manager
Manages each engagement from the first enquiry to the delivered report, and keeps you posted at every step along the way.
International Society of AppraisersAccredited Member
Certified Appraisers Guild of AmericaCertified Appraiser
American Society of AppraisersAccredited Senior Appraiser
The Appraisal FoundationAuthorized by Congress as the source of appraisal standardsAppraiseItNow provides total loss appraisal services throughout California, delivering USPAP-compliant valuations of vehicles, watercraft, and equipment when insurers declare an asset a total loss. California follows the Total Loss Formula, under which a vehicle is typically declared a total loss when repair costs plus salvage value equal or exceed actual cash value, with most insurers applying a 70-80% ACV threshold. California Code of Regulations Section 2695.8 governs how insurers must document and justify their valuations, making an independent appraisal critical when disputes arise.
AppraiseItNow serves clients across the state through both online and onsite appraisal options, making it easy to get a credentialed valuation regardless of your location. Our appraisers in California are equipped to handle assignments in every region, from Los Angeles and San Diego to Sacramento and the Central Valley.
AppraiseItNow covers the major asset classes that commonly require total loss appraisals in California, including:
AppraiseItNow serves California vehicle owners, business operators, insurance adjusters, and attorneys who need an independent, defensible valuation to support a total loss claim, dispute an insurer's ACV calculation, or document a casualty loss for tax purposes. California's large vehicle population, active maritime industry, and diverse commercial equipment base make professional total loss appraisals a frequent need across the state.
What California clients say we are known for
Across 18 published California appraisal reviews, every one from a client who paid AppraiseItNow for an appraisal, the three things they raise most often are that they would hire us again, how much research is visible in the report, and how quickly we answer.
Joe at AppraiseItNow was extremely helpful with my total loss situation and requirements! I contacted him on Saturday of a holiday weekend (Labor Day 2025) and he responded back promptly! He then provided all the intake requirements to support my RV appraisal for insurance purposes which made the information sharing very simple (completed in 5-minutes). His team took the information and developed a comprehensive, industry standard report for me to provide back to my insurance company to ensure I receive the proper value for my RV. This was reviewed and completed within a few business days! Working with AppraiseItNow was a relief and a reasonable price. If I ever find myself in needing an apprasal again I will be a returning customer! I am definitely referring others in similar situation to me and confirming that AppraiseItNow can be trusted to deliver what they commit to! Thank you again for the support to Joe and the AppraiseItNow team!!!
Recreational Vehicle Appraisal for Total Loss
AppraiseItNow did an excellent job appraising our unique art collection. Joe was always prompt and responsive, and he and his team delivered a thorough, well-supported appraisal in just a couple of weeks, even during the holiday season. I was genuinely impressed. Thank you for the great work!
Artwork Appraisal for Insurance Coverage
I contacted AppraiseItNow on a weekend asking for an expedited appraisal needed the following Tuesday, sent pictures as requested and answered a few questions for their team. Not only did the appraisal arrive on Tuesday, Joe waived the expedited fee! I would definitely recommend his services.
Antique Furniture Appraisal for Insurance Claim
From the start they were very responsive, price competitive, and had a quick turn around time. Thank you so much to Joe who was very sweet in responding to my emails; I am looking forward to utilizing AppraiseItNow for many years to come.
AppraiseItNow did an outstanding job appraising my 1998 Bobcat Skid Steer and circa 2010 Yuchai Crawler Dozer. We could not locate a serial number on the dozer, and there were no online sales available, but they were still able to develop an accurate appraisal using known specifications for my dozer compared to other comparable make and model dozers. They diligently researched both equipment items and provided well-documented reports.
Machinery & Equipment Appraisal
I was in dire need of an appraisal for my father's mobile home, which he needed for Medicaid approval. I couldn’t find anyone to do it for a long time, but then I found this company online and decided to give them a try. I’m so glad I did. They were wonderful to work with. I sent the pictures, and within just a few days I received the appraisal. They are absolutely worth the money.
Mobile Home Appraisal
No. California applies the economic Total Loss Formula: a vehicle is totaled when repair cost plus salvage value equals or exceeds its pre-loss actual cash value. There is no statutory 75% or 80% cutoff, though insurers often use internal guidelines in that range, which makes the pre-loss actual cash value figure the number worth contesting.
Under 10 CCR § 2695.8(b)(2) of the Fair Claims Settlement Practices Regulations, every comparable vehicle used in the valuation must be identified by VIN, stock number, or license plate, with the seller's address or phone number, and must come from the claimant's geographic area. The regulation also bars deductions for the condition of a comparable, limiting unsupported downward adjustments.
At the scheduled amount. Insurance Code § 381.2 requires insurers to compute a total loss of a specifically listed item of personal property as the amount of insurance placed on that item, which is why the appraisal done at scheduling time, before any loss, effectively locks in the recovery.
No. California rejects the Broad Evidence Rule used in some states. Insurance Code § 2051, as amended in 2019, limits actual cash value to the cost to repair or replace minus physical depreciation, or the policy limit, so valuation disputes turn on documented replacement cost and depreciation rather than open-ended factors.
