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California damage appraisers delivering certified valuations of personal property, equipment and machinery, fine art, boats and watercraft, automobiles and vehicles, and inventory for insurance damage claims. AppraiseItNow provides credentialed, USPAP-compliant damage claim appraisals across California, including Los Angeles, San Francisco, and San Diego.
DEFENSIBLE, USPAP-COMPLIANT APPRAISAL REPORTS — QUALIFIED FOR INSURANCE CARRIERS, ADJUSTERS, AND CLAIMS REVIEWERS ACROSS CALIFORNIA.
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Owner & CEO
Joe founded AppraiseItNow to make a certified, USPAP-compliant appraisal as simple to order as anything else online. A former Bain & Company strategy consultant, Joe leads the entire team and specializes in strategy, growth, and the firm's tech capabilities.
Personal Property Appraiser
ISA Accredited Member with 30 years in the trade, from running estate sales and an auction gallery to appraising luxury apparel, furniture, artwork, antiques, and business assets, primarily for IRS tax filings.
Machinery & Equipment Appraiser
Third-generation auctioneer and CAGA Certified Appraiser with more than 20 years valuing machinery, equipment, vehicles, business assets, and estates for banks, attorneys, and trustees across the Carolinas.
Personal Property Appraiser
ISA Accredited Member specializing in Asian art, with a Master's from SOAS and a Postgraduate Diploma in Asian Art. Ashley chairs the ISA's Antiques, Furnishings, and Decorative Arts committee and appraises for charitable donation, insurance, and equitable distribution.
Vehicle Appraiser
CAGA Certified Appraiser since 2014, covering vehicles, boats, equipment, fine art, and collectibles. A classic-car restoration background informs her vehicle work, with reports prepared for insurance, divorce, and charitable contributions.
Business Valuation Expert & Appraiser
ASA, ABV, and CFA charterholder. Since 2016 Justin has valued businesses for estate and gift tax, purchase price allocations, fairness opinions, lending, and buy-sell agreements, across manufacturing, services, retail, and pre-revenue biotech.
Business Valuation Expert & Appraiser
Accredited Senior Appraiser with the American Society of Appraisers. Raymond values capital stock, business enterprises, stock options, and intangible assets.
Client Success Manager
Manages each engagement from the first enquiry to the delivered report, and keeps you posted at every step along the way.
International Society of AppraisersAccredited Member
Certified Appraisers Guild of AmericaCertified Appraiser
American Society of AppraisersAccredited Senior Appraiser
The Appraisal FoundationAuthorized by Congress as the source of appraisal standardsCalifornia property owners and businesses frequently face insurance disputes where the insured and insurer disagree on the value of a loss, making a qualified appraisal essential for resolving the claim. Under California Insurance Code §2071, either party in a property damage dispute can demand appraisal to determine the amount of loss, and a USPAP-compliant valuation from a credentialed appraiser supports that process. AppraiseItNow provides damage claim appraisals covering a wide range of personal and business assets damaged by fire, water, theft, or other covered perils.
AppraiseItNow offers both remote and onsite appraisal options, allowing clients across the state to receive professional valuations without delay. Our appraisers in California are experienced with the high rebuilding costs, wildfire losses, and insurance litigation rates that make accurate damage valuations especially critical in this state.
AppraiseItNow covers all major asset classes commonly involved in California damage claim situations, including:
AppraiseItNow serves individual policyholders, business owners, insurance carriers, and legal professionals throughout California who need credentialed, defensible valuations to support insurance settlements, dispute resolution, or casualty loss documentation. Clients range from homeowners dealing with wildfire or water damage losses to commercial operators with damaged equipment, inventory, or fleet vehicles.
What California clients say we are known for
Across 18 published California appraisal reviews, every one from a client who paid AppraiseItNow for an appraisal, the three things they raise most often are that they would hire us again, how much research is visible in the report, and how quickly we answer.
AppraiseItNow did an excellent job appraising our unique art collection. Joe was always prompt and responsive, and he and his team delivered a thorough, well-supported appraisal in just a couple of weeks, even during the holiday season. I was genuinely impressed. Thank you for the great work!
Artwork Appraisal for Insurance Coverage
I contacted AppraiseItNow on a weekend asking for an expedited appraisal needed the following Tuesday, sent pictures as requested and answered a few questions for their team. Not only did the appraisal arrive on Tuesday, Joe waived the expedited fee! I would definitely recommend his services.
Antique Furniture Appraisal for Insurance Claim
From the start they were very responsive, price competitive, and had a quick turn around time. Thank you so much to Joe who was very sweet in responding to my emails; I am looking forward to utilizing AppraiseItNow for many years to come.
Joe at AppraiseItNow was extremely helpful with my total loss situation and requirements! I contacted him on Saturday of a holiday weekend (Labor Day 2025) and he responded back promptly! He then provided all the intake requirements to support my RV appraisal for insurance purposes which made the information sharing very simple (completed in 5-minutes). His team took the information and developed a comprehensive, industry standard report for me to provide back to my insurance company to ensure I receive the proper value for my RV. This was reviewed and completed within a few business days! Working with AppraiseItNow was a relief and a reasonable price. If I ever find myself in needing an apprasal again I will be a returning customer! I am definitely referring others in similar situation to me and confirming that AppraiseItNow can be trusted to deliver what they commit to! Thank you again for the support to Joe and the AppraiseItNow team!!!
Recreational Vehicle Appraisal for Total Loss
AppraiseItNow did an outstanding job appraising my 1998 Bobcat Skid Steer and circa 2010 Yuchai Crawler Dozer. We could not locate a serial number on the dozer, and there were no online sales available, but they were still able to develop an accurate appraisal using known specifications for my dozer compared to other comparable make and model dozers. They diligently researched both equipment items and provided well-documented reports.
Machinery & Equipment Appraisal
I was in dire need of an appraisal for my father's mobile home, which he needed for Medicaid approval. I couldn’t find anyone to do it for a long time, but then I found this company online and decided to give them a try. I’m so glad I did. They were wonderful to work with. I sent the pictures, and within just a few days I received the appraisal. They are absolutely worth the money.
Mobile Home Appraisal
Three years from the date the damage occurred or was discovered, under Code of Civil Procedure § 338(c)(1). That is longer than the two-year period many states use, and it is a common mistake to apply § 335.1's two-year limit, which governs bodily injury rather than injury to personal property.
Yes. California recognizes diminished value through jury instruction CACI No. 3903J: when repairs cannot restore an item to its pre-loss value, the remaining diminution in value is added to repair costs, capped at the property's value before the loss. Vehicle diminished value claims can be pursued against the at-fault driver's carrier and, in some circumstances, under underinsured motorist coverage.
As the lesser of the depreciation in value or the reasonable cost of repair, plus loss of use, with total recovery capped at the property's pre-loss fair market value. A before-and-after appraisal that documents both figures gives the court exactly the comparison this rule requires.
California's standard fire policy, mandated by Insurance Code § 2071, includes an appraisal provision under which party-appointed appraisers and an umpire, not a judge, determine the amount of loss for damaged personal property. An independent valuation of the damaged contents is the evidence your appointed appraiser brings to that panel.
