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Business valuations in Georgia for donations, M&A, gift tax, and IRA conversion, prepared in accordance with USPAP and IRS requirements. AppraiseItNow appraises small businesses, partnerships, corporations, professional practices, and franchises across Georgia, including Atlanta, Savannah, and Augusta.
DEFENSIBLE, USPAP-COMPLIANT BUSINESS APPRAISAL REPORTS — QUALIFIED FOR THE IRS, GEORGIA COURTS, LENDERS, INSURERS, AND MORE.
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Owner & CEO
Joe founded AppraiseItNow to make a certified, USPAP-compliant appraisal as simple to order as anything else online. A former Bain & Company strategy consultant, Joe leads the entire team and specializes in strategy, growth, and the firm's tech capabilities.
Business Valuation Expert & Appraiser
ASA, ABV, and CFA charterholder. Since 2016 Justin has valued businesses for estate and gift tax, purchase price allocations, fairness opinions, lending, and buy-sell agreements, across manufacturing, services, retail, and pre-revenue biotech.
Business Valuation Expert & Appraiser
Accredited Senior Appraiser with the American Society of Appraisers. Raymond values capital stock, business enterprises, stock options, and intangible assets.
Client Success Manager
Manages each engagement from the first enquiry to the delivered report, and keeps you posted at every step along the way.
American Society of AppraisersAccredited Senior Appraiser
The Appraisal FoundationAuthorized by Congress as the source of appraisal standardsAppraiseItNow provides professional business valuation appraisal services throughout Georgia, supporting clients with a wide range of financial and compliance needs including charitable donations, mergers and acquisitions, gift tax reporting, and IRA conversions. Our business valuation appraisals follow federal standards including IRS Revenue Ruling 59-60 and Treasury Regulation 1.409A-1, ensuring that every engagement meets the documentation and defensibility requirements demanded by the IRS, financial institutions, and transaction counterparties. Georgia's dynamic economy, anchored by Atlanta's concentration of tech, fintech, and logistics companies alongside a strong statewide base of privately held businesses, creates consistent demand for credentialed, independent valuations across every stage of a business lifecycle.
Whether you prefer a fully remote engagement or require an onsite review of your business operations and assets, AppraiseItNow accommodates both formats for clients across Georgia, from metro Atlanta and Savannah to smaller markets like Macon, Athens, and Columbus. We offer Fair Market Value (FMV) appraisals for various intended uses, applying the market, income, and asset approaches as appropriate to each engagement and documenting all findings in a report that withstands IRS scrutiny, legal challenge, and third-party review.
AppraiseItNow appraises a broad range of business interests and enterprise types throughout Georgia, providing Fair Market Value determinations for entities at every stage of growth and across virtually every industry sector. Our appraisers have experience with:
For more narrowly scoped engagements, we also appraise individual business assets such as customer lists, intellectual property, and non-compete agreements where a standalone intangible asset valuation is required for tax or transaction purposes. Georgia businesses undergoing rapid growth, material ownership changes, or regulatory scrutiny benefit from our ability to incorporate local economic data, including Atlanta-area industry benchmarks and Southeast regional transaction comparables from sources like PitchBook and Capital IQ, into every valuation.
AppraiseItNow serves a wide range of clients across Georgia, including business owners, CPAs, estate attorneys, M&A advisors, startup founders, family offices, and financial institutions who need credentialed, independent business valuations for tax compliance, transactional due diligence, or legal proceedings. Whether you are a solo practitioner in Savannah, a venture-backed startup in Midtown Atlanta, or a multi-generational family business in Augusta, our appraisers are equipped to deliver the documentation and analysis your situation requires.
What clients say we are known for
Across 80+ published AppraiseItNow reviews the picture is consistent: every one is from a client who paid us for an appraisal, and the three things they raise most often are that they would hire us again, how quickly we answer, and how much research is visible in the report.
Responsive, professional, first class deliverables -- especially considering that that the appraised assets are extremely complex financial assets with little by way of comps. The deliverable satisfied my accountants and advisers as being more than adequate to support the valuation needed to complete a conversion to a Roth IRA
Business Valuation Appraisal for IRA Conversion
Joe and Aron were extremely impressive - the entire process went very smoothly. They were always quick to respond to any questions I had and could not have been more helpful. They were aware of some tight time restrictions I had and made sure I received my reports in a timely fashion. I highly recommend them to anyone needing a valuation.
Business Valuation Appraisal for Charitable Donation
I used AppraiseItNow to examine a contribution to a foundation. Their work was quick, thorough, and easy to work with, as they’ve developed a simple system for uploading documents. I plan to use them again.
Business Valuation Appraisal for Charitable Donation
The team was highly knowledgeable, helpful, and efficient. I highly recommend their appraisal services, especially for private companies.
Business Valuation Appraisal for IRA Conversion
I found them professional & responsive. The report was quite thorough as well.
Business Valuation Appraisal for Charitable Donation
From the start they were very responsive, price competitive, and had a quick turn around time. Thank you so much to Joe who was very sweet in responding to my emails; I am looking forward to utilizing AppraiseItNow for many years to come.
Given the USPAP-compliant nature of AppraiseItNow’s appraisal reports, we prepare our deliverables for major legal, tax, and financial reporting purposes for individual and commercial clients.
Popular uses of our appraisal reports include:
Actual transaction evidence: private deal databases such as DealStats, BIZCOMPS, and IBA Market Data, guideline public company multiples, and the company's own financial history. Professional standards require considering the income, market, and asset-based approaches and documenting why any approach was rejected or given less weight.
Usually because they applied different standards of value. Fair market value, investment value, and intrinsic value are defined separately in valuation standards, and using investment-value synergies in an engagement that legally requires fair market value materially misstates the result. The engagement's purpose dictates the standard, premise, and effective date.
Under equitable distribution (O.C.G.A. § 19-5-13), not community property rules, so the court divides the marital estate by fairness factors rather than an automatic split. Georgia courts commonly value assets as of trial unless another date is ordered, and a documented valuation with supported adjustments is what withstands cross-examination.
No. In corporate dissenters' rights cases, Georgia courts explicitly reject minority and marketability discounts when determining the fair value of shares, a sharp contrast with fair market value engagements where those discounts can be substantial. Getting the standard wrong for the forum is one of the fastest ways a Georgia valuation gets picked apart.
Dramatically for inventory-heavy businesses. Under O.C.G.A. sections 48-5-48.1 and following, counties and municipalities may, with voter approval, exempt up to 100% of qualifying business inventory such as raw materials from ad valorem tax. Whether a company's inventory qualifies affects its carrying costs and the asset picture a valuation analyzes.
