Brand Purpose & Social Impact: Everything You Need to Know about Corporate Donations
May 14, 2025
If you haven’t noticed it yet, social purpose is on the rise. Technology has made our lives so much easier, giving us more time and capacity to focus on the important things in life – health, relationships, growth, and purpose.Millennials and Gen Z are more conscious than ever, aligning themselves with brands and causes that truly reflect their values. We’re seeing a shift in consumer spending to purpose-driven and sustainable brands that put their social impact at the forefront of their work. Because of this, young brands are leveraging their understanding of these important values to disrupt their industries, while older brands rush to adapt in a competitive landscape.I’m excited to walk you through everything you need to know about social impact and brand purpose.