Business Valuation for Financial Reporting

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Business valuations for financial reporting under ASC 805, 350, and 718, prepared to withstand audit scrutiny. AppraiseItNow delivers defensible fair value conclusions that keep your financial statements accurate and compliant.

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DEFENSIBLE, USPAP-COMPLIANT BUSINESS APPRAISAL REPORTS — QUALIFIED FOR THE IRS, AUDITORS, AND THE COURTS.

  • IRS
  • GASB
  • United States Courts
  • U.S. Small Business Administration
  • Chase
  • Bank of America
  • Wells Fargo

The business valuation team behind your valuation report

Between them, our business valuation appraisers hold ASA, ABV, and CFA designations, and every report is written to USPAP for the IRS, auditors, and the courts.

Joe Kattan

Joe Kattan

Owner & CEO

Joe founded AppraiseItNow to make a certified, USPAP-compliant appraisal as simple to order as anything else online. A former Bain & Company strategy consultant, Joe leads the entire team and specializes in strategy, growth, and the firm's tech capabilities.

Justin Ramirez

Justin Ramirez

Business Valuation Expert & Appraiser

ASA, ABV, and CFA charterholder. Since 2016 Justin has valued businesses for estate and gift tax, purchase price allocations, fairness opinions, lending, and buy-sell agreements, across manufacturing, services, retail, and pre-revenue biotech.

Raymond Ghelardi

Raymond Ghelardi

Business Valuation Expert & Appraiser

Accredited Senior Appraiser with the American Society of Appraisers. Raymond values capital stock, business enterprises, stock options, and intangible assets.

Aron Blue

Aron Blue

Client Success Manager

Manages each engagement from the first enquiry to the delivered report, and keeps you posted at every step along the way.

  • USPAPWritten to the Uniform Standards of Professional Appraisal Practice
  • Rev. Rul. 59-60 and ASC 820The valuation framework the IRS, auditors, and courts test a business value against
  • American Society of AppraisersAccredited Senior Appraiser
  • AICPAAccredited in Business Valuation
  • CFA InstituteChartered Financial Analyst
  • The Appraisal FoundationAuthorized by Congress as the source of appraisal standards

Business Valuations for Financial Reporting

Business valuation for financial reporting purposes establishes the fair market value of a company, ownership interest, or specific business asset to satisfy GAAP requirements under FASB's Accounting Standards Codification. Common triggers include purchase price allocations under ASC 805 following an acquisition, goodwill and asset impairment testing under ASC 350 and ASC 360, equity-based compensation valuations under ASC 718, and IRC Section 409A safe-harbor valuations for nonpublic company stock options. Each of these requires a defensible, independently prepared valuation that can withstand audit scrutiny. Our business appraisal practice covers the full range of entities and ownership structures that trigger these requirements.

AppraiseItNow delivers these valuations online and onsite across the United States, working with private companies, closely held businesses, and subsidiaries of larger organizations. Our credentialed appraisers produce USPAP-compliant reports with the methodology disclosure, normalized financial analysis, and supporting documentation that auditors and regulators expect. Whether you need GAAP-compliant valuation support for a one-time transaction or recurring impairment testing, we provide reports built to hold up under review.

Business Interests and Assets We Value for Financial Reporting

AppraiseItNow appraises a wide range of business interests and assets that commonly require valuation under GAAP reporting standards.

  • Closely held corporations, including C-corps and S-corps, for purchase price allocation or impairment testing
  • Minority and majority ownership interests in private companies requiring control or marketability discount analysis
  • Partnership and LLC interests, including those governed by complex operating agreements
  • Goodwill and identifiable intangible assets such as customer relationships, trade names, and noncompete agreements arising from acquisitions under ASC 805
  • Equity awards, stock options, and restricted stock units requiring fair value determination under ASC 718
  • Contingent consideration and earnout arrangements associated with business combinations
  • Reporting units subject to annual or interim goodwill impairment testing under ASC 350
  • Long-lived asset groups tested for recoverability under ASC 360
  • Nonpublic company common stock for IRC Section 409A compliance
  • Embedded derivatives and complex financial instruments requiring fair value measurement

How AppraiseItNow Approaches Financial Reporting Business Valuations

Our appraisers hold credentials from recognized professional organizations including ASA, ABV, and CVA designations, with specific expertise in the ASC topics that govern financial reporting valuations.

  • Each engagement begins with a review of three to five years of financial statements, tax returns, and cash flow data, followed by normalization adjustments that remove non-operating items, one-time expenses, and non-arm's-length transactions to reflect the ongoing economic reality of the business.
  • Appraisers select and apply the income, market, or asset approach based on the nature of the interest being valued, documenting the rationale for each methodology, the discount and capitalization rates applied, and the comparable transaction or company data used to support conclusions.
  • Completed reports include a full business description, normalized financial exhibits, detailed explanation of all adjustments, methodology and reasoning sections, and supporting worksheets, meeting the documentation standards required by auditors under GAAP and by the IRS for qualified appraisal purposes.
  • Delivery is available online for clients in all 50 states or onsite when access to facilities, management interviews, or physical records is necessary for a complete and defensible analysis.

What clients say we are known for

AppraiseItNow Reviews: “The team was highly knowledgeable, helpful, and efficient”

  1. Being the appraiser they come back to“I highly recommend their appraisal services, especially for private companies” Steve R.Mentioned in 44 reviews
  2. Answering fast, and staying reachable while the work runs“From the start they were very responsive, price competitive” Chris S.Mentioned in 34 reviews
  3. Showing the research and the comparables behind the number“Very thorough and professional — great communication and outstanding service” Curt B.Mentioned in 29 reviews
  4. Delivering the finished report ahead of the deadlineMentioned in 21 reviews
  5. Taking on items other appraisers had already turned downMentioned in 14 reviews

Across 80+ published AppraiseItNow reviews the picture is consistent: every one is from a client who paid us for an appraisal, and the three things they raise most often are that they would hire us again, how quickly we answer, and how much research is visible in the report.

  • Responsive, professional, first class deliverables -- especially considering that that the appraised assets are extremely complex financial assets with little by way of comps. The deliverable satisfied my accountants and advisers as being more than adequate to support the valuation needed to complete a conversion to a Roth IRA
    Dave T., Ocala, FL ·

    Business Valuation Appraisal for IRA Conversion

  • The team was highly knowledgeable, helpful, and efficient. I highly recommend their appraisal services, especially for private companies.
    Steve R., Northbrook, IL ·

    Business Valuation Appraisal for IRA Conversion

  • From the start they were very responsive, price competitive, and had a quick turn around time. Thank you so much to Joe who was very sweet in responding to my emails; I am looking forward to utilizing AppraiseItNow for many years to come.
    Chris S., San Clemente, CA ·
  • Very thorough and professional — great communication and outstanding service. Highly impressed with their work!
    Curt B. , Washington, UT ·

Frequently Asked Questions on Business Valuation for Financial Reportings

What standard governs a business valuation used in financial statements?

Fair value as defined by FASB ASC 820: the price that would be received to sell the asset in an orderly transaction between market participants at the measurement date. It is an exit-price concept that drives purchase price allocations under ASC 805 and goodwill impairment testing under ASC 350, and it is not interchangeable with the fair market value standard used for federal tax.

Why can't a tax appraisal be dropped into GAAP reporting?

Because the standards differ: federal tax matters require fair market value under a hypothetical willing buyer and seller, while ASC 820 fair value requires market-participant assumptions, identification of the principal or most advantageous market, and an orderly transaction premise. Auditors expect documentation built on those inputs, so substituting a tax-purpose number can materially misstate reported values.

Can buyer-specific synergies be included in fair value?

No. Synergistic or strategic value to a particular buyer is investment value, a different standard, and including it in a GAAP measurement overstates assets by capturing value market participants would not pay. Fair value must reflect what a typical market participant would pay, not what the most motivated acquirer might.

What disclosures do valuation standards require in the report?

AICPA VS Section 100 requires the engagement to identify the purpose, the standard of value, the valuation date, the interest being valued, and whether the work is a full valuation or a calculation engagement. These disclosures are scrutinized later if goodwill impairment or a purchase price allocation is disputed, so we state them explicitly in every report.