What is 70/30 rule in art?

The 70/30 rule in art is a collection allocation guideline. It suggests that roughly 70% of a collection’s value or budget be placed in established artists with proven market demand, while the remaining 30% is allocated to emerging, experimental, or higher-risk work.

The purpose of the rule is balance. The larger portion is meant to provide stability through artists with consistent sales history and recognized markets. The smaller portion allows for exploration, personal taste, and potential upside without putting the entire collection at risk.

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